Once you have decided on a basic style for your lettering, there are many ways you can embellish your letters to get the look you want. 

Using dots is a very easy way to change the look of your lettering.  If I am unhappy with the way my journaling looks, or if I find that my journaling isn't as straight as I would like it, I sometimes embellish my letters with dots.  I find that this type of lettering is a lot nicer to look at and help to correct some minor imperfections.

A variation on using dots, is using open circles.

Pen Size

Just by changing the size of the pen point, you can change the whole look of your lettering.

Fun and Funky

Once you are comfortable with some of the basic lettering styles, get funky!  Experiment with some different styles.  Here are some styles I came up with: